VISUAL DESIGNER
Sam’s Club
My Role
As a Visual Designer at Sam’s Club, I was responsible for creating digital media and prints for product marketing such as landing pages, emails, banners, and direct mails. I also worked on the new membership cards and credit cards. I collaborated with the UX, Behavioral Scientist, and Product Marketing teams to explore design solutions based on the A/B testing and delivering UI and pixel-perfect designs.
Timeline
July 2019 — Apr 2021
Team
Creative Director
Art Directors
Visual Designer
UX Designers
Production Artist
Behavioral Scientists
Producers
Copy Writers
Marketing
SAVINGS & PERKS REDESIGN
The reason to redesign it was because we had been running the same creative for over a year. We wanted to freshen it up, align better with the current branding and see if we could improve the email performance at all.
The concept of this layout is to try to make it easy to read, build the hierarchy of the number to show the customer how much they have been saving from being the Sam's Club membership. I also updated icons to match the website dashboard worked closely with the UX team.
When we ran the creative A/B test, we saw a +17.42% (at 100% confidence level) lift in the email click-thru rate. Given the increase in performance, we decided to default to this design.
Original Design
New Design
In-App Landing
Since the Savings&Perks campaign default design got approval. I used the same asset on the in-app landing as well.
LANDING PAGES
I worked on the landing pages for product marketing campaigns such as Scan&Go, Shop-a-Thon, and Membership Extension.
EMAIL LAYOUTS
BANNERS
CREDIT CARDS AND MEMBERSHIP CARDS
I was responsible for the MasterCard and Membership Card designs. I worked closely with Art Director, MasterCard, and Legal team.
PRINTS
